What is Digital Marketing
The process of marketing through internet is called digital marketing. But it also includes mobile phone and display advertising. Since 1990 digital marketing has changed the marketing world.
Display advertising is sending promotional messages or pop ups on third party websites , social media or even search engines. Display ads utilize banners or ads made of images, text, flash, video and audio.Their main purpose is supporting brand awareness while also increasing the purchase intention of consumers.
Common Digital Marketing methods
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- E-Commerce marketing
- Social media marketing
- Email direct marketing
- Display advertising
In today’s digital world, your website introduces your company and your brand to customers. First impressions are everything and most of a user’s first impression relates to web design. When your site is visited, your business will be judged instantly. In these first few seconds, you need to make a positive impact on your audience. You achieve your goals in a professional web company.
Why is web design important?
When a customer lands to your website you have only a short time to keep the customer in your site. If you can’t engage your customer to stay in your site you are a big loser and in fact you lose your customer.
Customers have to feel they can easily find exactly what are looking for and also you need to make customers trust you, then you have done well. Certainly, you will never be successful without an accomplished web company.
Web Design Services
Hitechsense is a big web company with many web design & development experts and effective services to facilitate the growth of your business. The best web designs take planning, experience, talent and execution.
Whether you need a simple WordPress website to run your business online, or a more complicated ecommerce website, our web development group is professional enough to make wonderful web sites to persuade customers into action, such as contacting you, visiting your business, or buying your product.
Website Design Services in Our Web Company
- Content Strategy & Copywriting Services
- Conversion Rate Optimization ( CRO )
- eCommerce Website Development
- Mobile Application Development
- Responsive Web Design
- User Experience Design and Analysis
- User Interface Design
- Web Design and Website Development
- WordPress Blog Design
Get the highest website ranking with search engine optimization marketing
Due to recent developments, search engine optimization is a matter of importance and a high ranking is not easy. It requires patience and techniques.
We are here to utilize various techniques for you, so that your website could be easily discovered with our SEO marketing.
Considering a variety of possible keywords and examining them, We choose the least competitive keywords to increase your traffic.
Giving you traffic using white hat techniques via Google analytics or webmaster tools. They take time but they’re the most effective and reliable method.
Get more visibility and be discovered faster.
If you are starting a new business or having a new website and can’t wait too long for Google to index your pages, we can use PPC models like Google Adwords at early process of your website optimization so that you can get a higher rank on SERP in a shorter period of time.
Off-Site SEO or building links
Link building works by receiving relevant links (backlinks) from trusted sites like Wikipedia but it is also possible through Social media. These backlinks prove your website is trustworthy source, so Google rewards you with higher website ranking.
On – site SEO
We make it possible by utilizing html tags , meta descriptions and duplication management. We assure the content is new , relevant and attractive for both readers and Google crawlers. Google crawlers play a significant role in your website optimization.
Organizing and scheduling content based on your business and your buyer personas, is another portion of your website optimization. Not only does it keep your website on the highest rankings but it also keeps your old customers.
Regular reports and analysis
We provide scheduled reports by taking a screenshot of our keyword research and Google analytics results. So you can always check your states via your free profile.
Content marketing services will help youto significantly increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed.
Good content is the cornerstone of an effective online marketing campaign. Content marketing is a huge part of marketing. Most people believe content marketing is at the core of the marketing team. Providing high-quality content is one of the most important things you can do to attract clients and create interest in your business. In fact not only The content must focus on your visitors’ interests but also It must address the questions of what is in it for them and how to improve their businesses and lives.
Content should target your audience, engage them and persuade them to take action.Also your content must be easily understandable to your target audience. It’s tough creating engaging content. That’s what separates the fantastic marketing campaigns from the others.
Content without a goal is not effective. You need to consider the purposes of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. If you put in the extra effort to focus on improving your content marketing strategy, it will ultimately help your business make more money.
Our content marketing services:
- Content Marketing Strategy
- Content Creation
- Content Optimization
- Content Promotion
- Content Maintainance
- Content Reporting
Why Content Marketing?
- Improve brand reputation by building trust through content marketing
- Great content helps influence conversions
- Optimized content helps improve your SEO efforts
- Creating great content is a cost-effective way to bring in new leads
- Content enables your brand to showcase your subject matter expertise
- Publish wonderful content if you want to build relationships with customers
- Your leads and customers want great content
- Content marketing helps you set yourself apart from competitors
- Content is important during each step of the marketing channels
- Content support almost every other digital marketing strategy
Social Media Marketing
Social media marketing (SMM) is a kind of internet marketing that involves creating and sharing content on social media networks in order to get your marketing and branding goals, and also drive user engagement.
Social media marketing includes activities like posting text and image updates, videos, and other content. The goal of Social media marketing in Dallas is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Some Popular Social media platforms:
Why Social Media Marketing in Dallas is Important For Every Small Business
- Your customers are on social media.
- Consumers will be more receptive to your messages when marketing through social media.
- Marketing through social media can help increase brand recognition.
- Marketing through social media increases your inbound traffic.
- Different social media channels help you reach specific audiences.
- Social media advertising allows you to target and retarget ideal consumers.
- Marketing through social mediais cost-effective.
- Social media marketing may help improve your search engine rankings.
- Your competition is on social media.
- Marketing on social media leads to higher conversion rates.
Social Media Marketing Services
The social media marketing in Dallas at Hitech Sense suggests effective solutions for your specific needs when it comes to social media. These are some of the following services you can expect from your dedicated social media specialist at Hitech Sense to increase the likes or follows of your brand’s page and also you need a targeted campaign to generate revenue and new customers:
- Identification and assessment of the target audience. (audience persona)
- Creation of effective social media marketing strategy and implementation.
- Regularly scheduled updates as well as news and articles as they happen.
- Sustained research, tracking, and adaptation to online trends and resources.
- Continuous social media monitoring.
- Encouraging awareness and support within the blogging community and forums.
- Targeting specific keywords, phrases, and topics relevant to your brand.
- Use analytics and data-tracking tools for strategy improvement.
Hitech Sense company is a social media marketing in Dallas with vast and valuable experience in social media services and knowledgeable experts know how to creatively design and perform effective social media marketing campaigns for businesses.
E-commerce is the process of buying and selling goods or services by using the internet on a global scale. E-commerce platforms not only help you to make your website but also build a strong brand identity all over the world.
Advantages of eCommerce business
The primary advantage of an eCommerce business is that it allows you to make your business flexible. You can introduce your products to the world and at the same time, you get a full range of target audience within seconds.
By eCommerce business, you can recognize your target audience very quickly and reach them easily too. you can send emails or promotional brochures to the prospective customers who will be interested in your product or service.
Another great benefit of an online business is that it is always open so it increases sales opportunities for customers. It’s a convenient and immediately available option.
E-Commerce businesses reduce costs because the major eCommerce costs go to warehousing and product storage also there’s no need to hire sales staff or maintain a physical storefront.
E-Commerce Business Models
There are different eCommerce Business Models, you must match your business model’s needs if you want to take advantage of e-commerce platforms.
• Business-to-Consumer (B2C): B2C e-commerce is when a business sells a good or service to an individual consumer.
• Business-to-Business (B2B): B2B e-commerce is when businesses sell a good or service to other businesses.
• Consumer-to-Consumer (C2C): C2C e-commerce businesses create a marketplace to connect buyers and multiple sellers online.
• Consumer-to-Business (C2B): C2B e-commerce is when a consumer sells an item to a business.
Online Advertising is definitely important and ignoring it means starting a new business but not telling anyone! Online Advertising is all about caring, like how much you care about your consumers, this is where to advertise online, HiTech Sense can keep your consumers interested in your business while increasing your new customers. In other words, we try to find out what a customer is looking for and we help them buy it with different types of Advertising techniques.
Different Types of online Advertising
Different shapes and sizes for ads in a box form, placing in strategic places or sidebars of your website is called Banner Ads.These banners which are represented in horizontal or vertical forms are the most frequent form of advertising.The motive for these types of Ads is boosting the Advertiser’s brand and sending the traffic from the hosting site to advertiser’s website.
Email marketing comprising transactional emails and direct emails are economical ways of online advertising. We use transactional emails personalized and based on your consumers tastes and decisions they make, while using direct emails for a list of random emails. Sending friendly and useful tips constantly,which would keep your consumers engaged and loyal is the purpose of this kind of advertising.
graphical user interfaces (GUI) that suddenly appear in the foreground in any forms and shapes, are one of the most common Advertising ways but not very popular among users, because they’re mostly referred as annoying, for they cover the whole page with their windows. HITech Sense can turn these types of Ads into the best advertising technique for your business.
Growing the blog’s readership is a principle for most of the customers and also internet marketing companies .It is preferably recommended that you choose organic methods,however if you are looking for a rapid result (in your early days) you can pay for different types of advertising.
different types of blog advertising :
- Pay per click advertising
- Sell your own advertising on your blog
- Sell text links on your blog
- CPM ad networks
- Paid reviews
Mobile phones are one of the smartest gadgets we carry everyday and we check them at least twice a day.mobile advertising has several methods including : SMS advertising and using Banner Ads in advance. These Banners could either be placed on responsive ( mobile friendly ) websites or on every popular application like games and news.Mobile advertising is 30 times more effective than other techniques.
Social networking Advertising
Through social media advertising we can bring consistent sales even from day one at almost no cost. Utilizing social media means showing highly relevant contents to people based on their tastes including their likes shares on most popular platforms.Where to advertise online on social media is critical.
Where do we advertise on social media
creating a relationship with your buyers through visual contents like videos is a beginning for your business and your buyers trust.
Adding a 4k video at the top of your website with perfect graphics, what 15 years ago was just an illusion, is now possible here at HiTech Sense where we advertise online.Thanks to reliable internet connections and smartphones we can manifest our videos so easy.